A Little Girl Builds a Time Machine in This Poignant Cancer Charity Spot

A Bittersweet Story From Breast Cancer Now and Great Guns

Published On
Nov 15, 2017

Editor's Pick

U.K. cancer charity Breast Cancer Now is promoting its mission that by 2050, breast cancer sufferers will all live, in a poignant film about an inventive little girl.

The spot, directed by Duncan Christie via Great Guns, opens with the girl busily reading text books, watching science videos about time travel, playing with clocks and getting busy in her bedroom making something. We're not sure what she's planning exactly, but it seems cute, and her father gives an indulgent smile as he passes her bedroom door.

However, it's not till we see her mom, wearing a headscarf, that we really understand the bittersweet reality: she's building a time machine. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050. The film closes with the message that Breast Cancer Now's is aim that by 2050, everyone who develops breast cancer will live.

Christie says in a statement: "My aim was to build up a sense of intrigue to draw in the audience, making the final reveal all the more impactful. We kept the visual tone hopeful as we wanted to focus on the optimism of our young hero. We also felt the story would benefit from a naturalistic approach. In order to capture off-the-cuff, 'snatched' moments in the life of this family, we chose to improvise at times, leaving room for spontaneity during the shoot."

Credits

Date
Nov 15, 2017
Brand:
Breast Cancer Now
Client:
Breast Cancer Now
Production Company:
Great Guns
Director:
Duncan Christie
Executive Producer:
Laura Gregory
Producer:
Tim Francis
Director, Photography:
Sy Turnbull
Production Designer:
Francesca Massariol
Casting Director:
Kharmel Cochane
Cast:
Jessica Newton
Cast:
Kate Rawson
Cast:
Garry Summers
Edit Company:
Final Cut
Editor:
James Rosen
Telecine:
Absolute
Telecine:
Matt Turner
Sound Mix:
Jungle
Sound Mix:
Ben Leeves
Music:
Patrick Watson
Media:
ITV
Media:
TV
Media:
VOD

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