The Climate Reality Project : 24 Hours of Reality - The Fat Lady Sings
Bringing adages to life.
Sep 07, 2011
From Glover Park Group, m ss ng p eces and Alex Bogusky come two spots that ask you to stop kidding yourself about climate change. Titled "The Fat Lady Sings" and "The Denial Hits the Fan," both spots bring to life certain adages that tell you that the time to act and speak up about climate change is not tomorrow -- it's now.
The ads promote 24 Hours of Reality, a global event with presentations created by Al Gore that will air once per hour every 24 hours -- covering each time zone. It will air Sept. 14. The presentations, most of which are filmed on location around the world, will draw connections between recent events (hurricanes, anyone?) and manmade pollution.