Kraken Rum : 3D Ad Attack 1

Squid alert!

Published On
Jan 24, 2013

Editor's Pick

A giant squid bursts from a billboard in Chicago, in this outdoor execution for Kraken Black Spiced Rum by agency Dead as We Know It. Two 3D billboards show the Kraken's massive tentacles grabbing an inhabitant of the building (one male, one female). The posters were designed specifically to the buildings the billboards they are running on, with windows and bricks duplicated to create the effect.


Jan 24, 2013
Kraken Rum
Kraken Rum
Dead As We Know It-New York
Executive Creative Director:
Mikal Reich
Art Director:
Charmaine Choi
Art Director:
Victoria Abrami
Post Production:
Backbone Digital
3D Construction:
Atomic Props

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