4th Amendment Wear : 4th Amendment Underwear

View my junk, get a history lesson

Published On
Jun 20, 2011

Editor's Pick

4th Amendment Wear, created by Crispin, Porter + Bogusky creatives Matthew Ryan (who has since moved Publicis Mojo) and Tim Geoghegan, has picked up the Gold lion for Promo & Activation at Cannes.

To protest against the newly broadened search procedures of the TSA, last November the pair conceived the 4th Amendment Wear brand; underthings inked with a metallic version of the Fourth Amendment of the U.S. Constitution, which becomes readily visible when travelers pass through TSA X-Ray scanners. The initial run sold out on their Etsy site, and the pair have ended up forming a business to launch the brand on a mass production basis.