The Most Moving Set of Stock Footage You'll Ever See

Getty follows up last year's 'From Love to Bingo' with '85 Seconds'

Published On
May 13, 2013

Editor's Pick

When Getty Images and AlmapBBDO produced "From Love to Bingo," last year, a video that stitched together 873 images to tell a love story, we thought we'd seen the most creative use of stock photography ever. Then, Keith Schofield directed the amazing "You Can't Be My Girl" video, that used stock footage. And now, AlmapBBDO returns with "85 Seconds," to tell the story of a couple who meet as kids, separate, and then reunite as adults.

The spot uses 105 seemingly disparate videos from Getty Images' video library, and was directed by Joao Simi and Marcos Kotlhar. Kotlhar was also the art director on the project. Along with copywriter Sophie Schoenburg, who worked with him on "From Love," he worked on the project for four months, and reviewed over 4,000 clips. The end of the film shows the length of all the Getty videos in the company's bank: 63,103,983 seconds -- two years.

Credits

Date
May 14, 2013
Brand :
Getty Images
Client :
Getty Images
Agency :
ALMAP BBDO-Sao Paulo
Group Creative Director :
Marcello Serpa
Group Creative Director :
Luiz Sanches
Creative Director :
Andre Kassu
Creative Director :
Marcos Medeiros
Creative Director :
Renato Simoes
Creative Director :
Bruno Prosperi
Creative :
Marcos Kotlhar
Creative :
Sophie Schoenburg
Agency Producer :
Vera Jacinto
Agency Producer :
Rafael Motta
Agency Producer :
Charles Nobili
Production Company :
ZOLA
Director :
Joao Simi
Director :
Marcos Kotlhar
Head of Art :
Gustavo Vockos
Motion :
Marcos Kotlhar
Motion :
Joao Simi
Motion :
Daniel Lemos
Motion :
Rafael Franca
Music :
Satelite
Music Producer :
Kito Siqueira
Music Producer :
Roberto Coelho
Editor :
Beto Araujo
Editor :
Sacha Bastos
Executive Producer :
Jimmy Palma
Post Producer :
Clan VFX
Producer :
Amelinha Lobo
Producer :
Pedro Bueno

Need a credit fix? Contact the Creativity Editors

Project Type