WeTransfer appeals to creatives with Asian hip-hop documentary on 88rising

Episode is one of four branded content films titled 'Work in Progress'

Published On
Jun 18, 2018

Editor's Pick

WeTransfer has teamed up with 88rising, the groundbreaking Asian music and arts collective, for one of a series of branded documentaries on contemporary culture aimed at underlining its brand to creatives.

The Work In Progress series, by Amsterdam-based Pi Studios, the entertainment company of agency We Are Pi, is aimed at celebrating the type of collaboration central to WeTransfer's role as a conduit for creatives to share and workshop their projects with one another. The first episode aired at the end of March, and centered on Björk and Jesse Kanda's creative relationship on the "Arisen My Senses" music video collaboration.

The 88rising installment is entralized around an interview with 88rising founder Sean Miyashiro (profiled here on AdAge.com) and filmed on a rare occasion that the whole 88rising crew were recording together. It explores the 88 process that has been responsible for bringing the likes of Rich Brian, Keith Ape, Higher Brothers, Niki and others to a mass audience.

A trailer for the episode can be seen here, and the whole episode can be viewed online. A further two "Work in Progress" films will air before the end of this year.


Jun 18, 2018
Agency :
Pi Studios-Amsterdam
Brand :
Series Creator :
Lukas Nieuwenhuijsen
Executive Producer :
Jamal Dauda
Executive Producer :
Ravi Amaratunga Hitchcock
Producer :
Alice Lewis
Production Manager :
Kim Buttery
Production Company :
Bullion Productions
Director :
Joao Retorta
Director, Photography :
Trevor Wineman
Producer :
Jon Mealing
1st Assistant Camera :
Erick Aguilar
2nd Assistant Camera :
Brian Austin
Production Assistant :
Eve Burton
Executive Producer :
Flo Clive
Executive Producer :
Hannah Gracie
Executive Producer :
Matthew Green
Line Producer :
Josiah Bultema
Production Assistant :
Julian Matulich
Intern :
Christina Mac Eachin
Editor :
Charlie Reddie
Edit Company :
Edit Assistant :
Finn White-Thompson
Audio Mixer :
David Ross
Sound Mix :
Gus Collins
Sound Mix Company :
House of Noise
Colorist :
Visual Identity and Title Design :
WeTransfer Studio
Music :
With Thanks to :
Cynthia Guo
With Thanks to :
Ollie Zhang
With Thanks to :
James Mao
With Thanks to :
Jason Ano
With Thanks to :
Brandon Cotter
With Thanks to :
Chris Heinrich
With Thanks to :
No Name Studios
With Thanks to :
Michael Marshall

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Project Type