Doechii and her favorite alligator launch Samsung’s Galaxy S25 Edge phone

Doechii wearing a printed headscarf, bikini, and patterned cover-up reclines on a pool float, holding a smartphone and looking confidently at the camera. — BBH USA spots are part of a larger partnership that kicks off with a VIP concert in New York on Friday. (Samsung)

Last Updated

May 29, 2025 11:30 AM

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Food & Beverage

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Meta wants to automate where your ads appear. These new AI tools are step one.

Meta wants to automate where your ads appear. These new AI tools are step one.

Cannes Lions predictions—top creatives pick 53 campaigns to win

Cannes Lions predictions—top creatives pick 53 campaigns to win

Behind marketers’ agency briefs meant to secure Cannes Lions wins

Behind marketers’ agency briefs meant to secure Cannes Lions wins