Swedish women go absent from social media to highlight menstruation taboo

Charity Plan International also took out a blank 'opinion' page in newspaper Metro

Published On
May 29, 2018

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Swedish women were encouraged to go blank on social media yesterday (May 28) in a campaign to highlight he plight of girls in many countries who are forced to stay home from school when having their periods.

The campaign for Menstrual Hygiene Day by charity Plan International encouarged women to simply post their hashtag #AbsentforGirls and the campaign Instagram image and then stay off social media all day. Plan International also published a "blank" opinion page in the Swedish edition of "Metro" newspaper stating only: "This is why the opinion page is blank today." The aim is to symbolize the loss of education which girls around the world face when being forced to skip school during their period.

Swedish female activists and politcians backed the campaign, by agency Volontaire, including Isabella Lövin, deputy prime minister and minister for International Development Cooperation and Climate, who was absent from Instagram despite being in the middle of Sweden's upcoming elections.

Credits

Date
May 29, 2018
Brand:
Plan International
Agency:
Volontaire

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Project Type
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