The company will have a big presence at the festival with a campaign that plays on the name "Song." It recently issued a 24-hour global brief to employees asking them to create an illustration of their favorite song. Over 200 employees submitted, and those artworks are featuring in out-of- home ads that will be on display throughout the city as a collective expression of "Song."
In total, there will be 37 pieces of artwork across Cannes, including eight digital boards playing 10 second spots,as well as ads at the three local airports.
The idea is for delegates to have fun and use their imagination figuring out the tracks—not to mention whose is whose.