Actress Dame Judi Dench reprises role in MoneySuperMarket ads

Actress Dame Judi Dench is back leading the mission in MoneySuperMarket's MoneySuperSeven campaign. In the new 60-second spot released today, the MoneySuperSeven, a group of saving specialists, are tasked with saving Britain serious money and are led on a chase through the tunnels of seven U.K. cities. “The sun is rising, and so is the price of everything,” Dench says in the newest spot. “So Britain is counting on us.” The celebrated actress, known for roles including M in several James Bond films, also appeared in ads for the brand last year. “Dame Judi Dench and the MoneySuperSeven are back in their biggest and boldest assignment yet, reflecting the ever-increasing importance of saving money within the cost-of-living crisis,” said Ian Heartfield, creative founder at New Commercial Arts, in a statement. The new ad—and the third installment of the MoneySuperSeven ad campaign—was shot by film director John Madden (“Shakespeare in Love,” “The Best Exotic Marigold Hotel”) through Pulse Films & Tomboy Films. It marks the brand’s latest work with agency New Commercial Arts and its first launch campaign with media agency UM. “We will continue to champion inclusivity in our advertising, and we were delighted to learn that the previous installment scored in the top 3% of ads for its positive portrayal of female characters,” said Lis Blair, chief customer officer at MoneySuperMarket, in a statement. “Kantar’s research also highlighted that the range of characters inspires others. We hope our new campaign will inspire more people to get the best value deals for their household bills.”

Actress Dame Judi Dench reprises role in MoneySuperMarket ads

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