Acura brings back anime series ‘Chiaki’s Journey’ for season two
MullenLowe L.A. expands the young racing protégé’s story and crafts a real-life version of Uncle Noboru’s garage
Apr 27, 2023
Chiaki’s Journey, the Acura anime series that enjoyed a whopping 275 million views for season one, is back for season two—extending the title character’s story and including other elements including a real build of the fictional Uncle Noboru’s garage.
The second season, created by MullenLowe Los Angeles, premiered earlier this month at the 48th annual Acura Grand Prix of Long Beach. The series tells the story of the young racing protégé Chiaki’s and her wise uncle Noboru. In season two, viewers learn about Chiaki’s father Ichiro, and one of Ichiro’s teammates from the past, as Chiaki takes on Colorado’s Pikes Peak International Hill Climb in the new 2024 Integra Type S.
Here is the season two trailer:
As part of the campaign, Uncle Noboru’s garage from the story was brought to life as a full-scale Type S garage at the Acura Grand Prix of Long Beach. Also, Mario Farnbacher and Ashton Harrison’s Acura vehicle featured anime-style wraps, as did the Acura pace cars.
Here are the four 60-second episodes from the new season:
Jon Ikeda, Acura’s VP and brand officer, told Ad Age last year that the brand wanted to emphasize “fun” with the campaign and bring younger buyers into the fold. Acura, owned by Japanese conglomerate Honda, also positioned the anime campaign as a return to its roots.