This Eye-Opening Campaign Proposes Adding a Sixth Ring to the Olympics Logo
Environmental Ad From Argentina Argues Antarctica Has a Place in the Story of the Games
Editor's Pick
Antarctica doesn't send any athletes to the Olympics, but, as this environmental PSA from Argentina points out, its existence is vital to the Games.
The ad, created by Y&R Argentina for Argentine wildlife foundation Fundacion Vida Silvestre, argues that without Antarctica, there would be no grass to train on, rivers to row on, wood to build goalposts with and more. It makes the case for adding a sixth ring to the Olympic symbol (which represents five continents), to symbolize the continent's importance.
The campaign launches the hashtag #addthering, and as well as this hero film will also include appeals from current and former Olympic athletes, TV and radio, print and an interactive website where you can register your support for the sixth ring.
Credits
- Date
- Aug 08, 2016
- Agency :
- Young & Rubicam-Buenos Aires
- Brand :
- Fundacion Vida Silvestre
- Client :
- Fundacion Vida Silvestre
- Global Creative Director :
- Lisandro Grandal
- Global Creative Director :
- Fernando Tchechenistky
- Creative Director :
- Lisandro Grandal
- Creative Director :
- Fernando Tchechenistky
- Creative Director :
- Gustavo Botte
- Digital Creative Director :
- Maria José Menéndez
- Art Director :
- Giovana Fazio
- Executive Account Manager :
- Mariana Iesulauro
- Account Manager :
- Astrid Schwab
- Director, Communications :
- Daniela Tucci
- Head of Digital Production :
- Esteban Vaquero
- Project Manager :
- Jaime Vaca Guzmán
- Head of Production :
- Luis Pompeo
- Agency Producer :
- Juan Maidana
- Agency Producer :
- Marisa Turco
- Director, Photography :
- Fernando Costanza
- Post Production Photography :
- Gastón Cardozo
- Production Company :
- Smoll
- Montage :
- Guillermo Paz
- Editing :
- Guillermo Paz
- Animation/Post Production Company :
- Control Z
- Composition :
- Gabriel Chwojnik
- Original Score :
- Gabriel Chwojnik
- Sound Director :
- Animal Music
- Voiceover :
- Vando Villamil
- Mastering :
- Big Sound
- Client Approval :
- Martin Font
- Client Approval :
- Ines Lanz
- Client Approval :
- Carolina Martinez
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