Sunshine Is the Vital Ingredient in These Clever Ikea Posters
Posters Use Shadows to Promote Outdoor Range
Dec 11, 2014
This outdoor campaign from Ikea Australia uses nothing but silhouettes to convey how people can get the most out of their outside spaces -- whether it's having a barbecue, playing games or chatting with a drink. Created by Sydney agency The Monkeys to promote Ikea's 2015 Outdoor Range, the idea was inspired by the fact that Australian outdoor spaces are not all stereotypical grass backyards; rather people might have a small terrace courtyard, a balcony or even a shared concrete rooftop. The tagline is "Add Sunshine."