Adobe turns a subway ride into a fantastic voyage

Spot from 72andSunny L.A. highlights the wonders of Photoshop

Published On
Aug 28, 2020

Editor's Pick

At the hands of Adobe, our humdrum world comes alive in this fantastical spot from 72andSunny L.A. As a woman rides the subway, she imagines, with the help of Adobe Photoshop, transforming the drabness around her into a magical universe: The floor morphs into a verdant garden, a man gets a new hairdo when a poodle on a poster gets cut and pasted onto his head, while other commuters get classic art and cartoonish makeovers.

Titled “Fantastic Voyage,” the spot was directed by Partizan’s Antoine Bardou-Jacquet and is set to the Rolling Stones’ classic “She’s a Rainbow.” The spot arrives as creatives and industries around the world have had to conceive new approaches, after months of enduring the pandemic. “It’s never been more important than right now to see things in new perspective, play with reality, and ignite your creativity,” said AJ Joseph, chief creative director at Adobe in a statement. “Nothing is off limits to your imagination. ‘Fantastic Voyage’ showcases Adobe Photoshop as more than just a tool, it’s a vehicle to help you reimagine our world’s canvas.”

The new film is the latest in Adobe’s oeuvre of vibrant spots featuring an “explosion” of creativity. Previously, the brand’s mixed-media Oscars ad, from Goodby Silverstein & Partners, depicted the brand’s tools working in “real-time” on art from the likes of Shepard Fairey, Billie Eilish and Frida Kahlo