Billly Corgan's 'Aeronaut VR' wins Cannes Digital Craft Grand Prix

Jury awarded 'craft with purpose'

Published On
Jun 20, 2018

Editor's Pick

The Digital Craft Grand Prix winner at Cannes this year was Aeronaut VR, a mixed-media VR experience created for Corgan, aka Billy Corgan of Smashing Pumpkins fame.

Directors David Liu and Rob Ruffler with Viacom NEXT and Isobar created a hologram of Corgan's three-and-a-half minute performance of the "Aeronaut" tune to artist Danny Bittman's world in volumetric video. It then used the Unity and Tilt Brush to create a fantastical environment around him and those elements were then rendered in a 2D film teasing a virtual reality experience.

Digital Craft Jury President Jean Lin, global chief CEO of Isobar, said, "We [wanted] to choose something that rewards technology and artistry that connects to the story." The jury also wanted to honor "craft with purpose, rather than craft for craft's sake. ... The whole process also made us think of how we wanted to inspire more clients to be brave. "

On the winning work, she said, "It's very difficult to reward a piece of work that can represent the totality of the diverse world of digital craft. From the start of judging, 'Aeronaut' stirred our emotions."

Credits

Date
Jun 20, 2018
Client:
William Patrick Corgan
Director:
David Liu
Director:
Rob Ruffler
Artist:
Danny Bittman
Global Director, Emerging Technology, Isobar:
Dave Meeker
Executive Producer:
Geoff Cubitt
Executive Producer:
Glenn Goldstein
Executive Producer:
Chaki Ng
Project Manager, Isobar:
Ken Waagner
Co-Director:
Rob Ruffler
Co-Director:
David Liu
Unity Developer:
Julie Huynh
Performer:
William Patrick Corgan
Music Producer:
Rick Rubin
Technical Director:
Karen Singer
Creative Director:
Bryan Collinsworth
Technical Artist:
Tomonari Michigami
Software Engineer:
Justin Ouyang

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