Aeroméxico tells the story of a high-flying iguana in cinematic short from W+K Mexico
The animated spot kicks off a global ‘Esto es Volar’ campaign around the carrier’s promise to deliver ‘extraordinary experiences’
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All animals, presumably, yearn to fly—it’s one of the most elemental dreams of all. And Aeroméxico captures it beautifully in the launch spot for a new global campaign, “Esto es Volar” (“This is flying”).
The 90-second film created by Wieden+Kennedy Mexico and director Nic Yiallouris of The Mill tells the tale of an iguana who’s obsessed with the sky practically from birth, as he spies an Aeroméxico plane before he’s even emerged from his shell.
Luckily, he finds a friend willing to help out, and they take off, Amos and Boris-like, on a grand adventure.
The work, which uses state-of-the-art CGI technology, is visually impressive. And the Will Cookson track “Burning Bridges” work well in plucking the heartstrings. The goal of the campaign is to convey that Aeroméxico passengers can embark on extraordinary journeys.
“Aeroméxico has always been an iconic Mexican company, and now we have the honor to expand the brand’s legacy and strengthen its connection with consumers. Together, we created a campaign inspired by timeless animated films audiences know and love, with the hope that it resonates with a new generation of flyers,” said Jessica Apellainz, executive creative director at W+K Mexico.
“The debut of our new global campaign marks such a special moment for Aeroméxico—signifying a significant step in our journey to further convey that flying with us is all about living extraordinary experiences,” added Mario Vivanco, creative senior manager at Aeroméxico. “‘Esto es volar’ embodies this vision, utilizing the power of creative storytelling to illuminate the unparalleled essence of Aeroméxico’s flights. We are thrilled to share this wonderful campaign with the world.”
Credits
- Date
- Oct 05, 2023
- Client :
- Aeromexico
- Agency :
- Wieden+Kennedy Mexico
- Creative Director :
- Ariane Polvani
- Creative Director :
- Felipe Paiva
- Creative Director :
- José Ferraz
- ECD :
- Jessica Apellaniz
- Managing Director :
- Pablo de Arteaga
- President :
- Andre Gustavo
- Chief Creative Officer :
- Felipe Ribeiro
- Head of Production :
- Rodrigo Bonilla
- Senior Producer :
- Rodrigo Nino
- Senior Producer :
- Ana Mijares
- Designer :
- Josué Gónzales
- Designer :
- Daniel Resendiz
- Group Strategy Director :
- Jan Erhardt
- Account Director :
- Samantha Herrera
- Head of Business Affairs :
- Amber Lavender
- Business Affairs Manager :
- Molly Strasser
- VP Marketing :
- Xiomana Martin
- Creative Senior Manager :
- Mario Vivanco
- Marketing Manager :
- Marco Ávila
- Production Manager :
- Isaac Quezada
- Production Company :
- The Mill
- Director :
- Nic Yiallouris
- Photographer :
- Diego Flores
- Executive Producer :
- Matthew Loranger
- Line Producer :
- Cheng Liu
- Line Producer :
- Laura Morris
- Director of Photography :
- Dan Frantz
- Editorial Company :
- The Mill
- Editor :
- Al Benoit
- Post Producer :
- Yvonne Apollonio
- Post Executive Producer :
- Matthew Loranger
- VFX Company :
- The Mill
- Executive Creative Director / Partner :
- Kevin Ives
- 2D Lead Artist :
- Kevin Ives
- VFX Producer :
- Yvonne Apollonio
- VFX Producer :
- Karthi Gnanasekhar
- Color :
- The Mill
- Senior Color Producer :
- Colleen Valentino
- Colorist :
- Elodie Ichter
- Music Company :
- Audio Network
- Artist/Writer :
- Will Cookson
- Sound Design & Mix :
- Domo
- Sound Design :
- Santiago Mijares
- Sound Design :
- Patricio Mijares
- Mix :
- Domo
- Executive Producer :
- Héctor Vázquez
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