Aeroméxico tells the story of a high-flying iguana in cinematic short from W+K Mexico

The animated spot kicks off a global ‘Esto es Volar’ campaign around the carrier’s promise to deliver ‘extraordinary experiences’

Published On
Oct 05, 2023
An iguana breaking out of its shell

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All animals, presumably, yearn to fly—it’s one of the most elemental dreams of all. And Aeroméxico captures it beautifully in the launch spot for a new global campaign, “Esto es Volar” (“This is flying”).

The 90-second film created by Wieden+Kennedy Mexico and director Nic Yiallouris of The Mill tells the tale of an iguana who’s obsessed with the sky practically from birth, as he spies an Aeroméxico plane before he’s even emerged from his shell.

Luckily, he finds a friend willing to help out, and they take off, Amos and Boris-like, on a grand adventure.


The work, which uses state-of-the-art CGI technology, is visually impressive. And the Will Cookson track “Burning Bridges” work well in plucking the heartstrings. The goal of the campaign is to convey that Aeroméxico passengers can embark on extraordinary journeys.

“Aeroméxico has always been an iconic Mexican company, and now we have the honor to expand the brand’s legacy and strengthen its connection with consumers. Together, we created a campaign inspired by timeless animated films audiences know and love, with the hope that it resonates with a new generation of flyers,” said Jessica Apellainz, executive creative director at W+K Mexico.

“The debut of our new global campaign marks such a special moment for Aeroméxico—signifying a significant step in our journey to further convey that flying with us is all about living extraordinary experiences,” added Mario Vivanco, creative senior manager at Aeroméxico. “‘Esto es volar’ embodies this vision, utilizing the power of creative storytelling to illuminate the unparalleled essence of Aeroméxico’s flights. We are thrilled to share this wonderful campaign with the world.”


Oct 05, 2023
Client :
Agency :
Wieden+Kennedy Mexico
Creative Director :
Ariane Polvani
Creative Director :
Felipe Paiva
Creative Director :
José Ferraz
Jessica Apellaniz
Managing Director :
Pablo de Arteaga
President :
Andre Gustavo
Chief Creative Officer :
Felipe Ribeiro
Head of Production :
Rodrigo Bonilla
Senior Producer :
Rodrigo Nino
Senior Producer :
Ana Mijares
Designer :
Josué Gónzales
Designer :
Daniel Resendiz
Group Strategy Director :
Jan Erhardt
Account Director :
Samantha Herrera
Head of Business Affairs :
Amber Lavender
Business Affairs Manager :
Molly Strasser
VP Marketing :
Xiomana Martin
Creative Senior Manager :
Mario Vivanco
Marketing Manager :
Marco Ávila
Production Manager :
Isaac Quezada
Production Company :
The Mill
Director :
Nic Yiallouris
Photographer :
Diego Flores
Executive Producer :
Matthew Loranger
Line Producer :
Cheng Liu
Line Producer :
Laura Morris
Director of Photography :
Dan Frantz
Editorial Company :
The Mill
Editor :
Al Benoit
Post Producer :
Yvonne Apollonio
Post Executive Producer :
Matthew Loranger
VFX Company :
The Mill
Executive Creative Director / Partner :
Kevin Ives
2D Lead Artist :
Kevin Ives
VFX Producer :
Yvonne Apollonio
VFX Producer :
Karthi Gnanasekhar
Color :
The Mill
Senior Color Producer :
Colleen Valentino
Colorist :
Elodie Ichter
Music Company :
Audio Network
Artist/Writer :
Will Cookson
Sound Design & Mix :
Sound Design :
Santiago Mijares
Sound Design :
Patricio Mijares
Mix :
Executive Producer :
Héctor Vázquez

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