Aflac : Aflac.com
The AFLAC duck gets some new duties.
Published On
Jan 10, 2010

Editor's Pick
AFLAC has redesigned its website and launched You Don't Know Quack, an integrated campaign to help educate consumers on the brand's supplementary insurance. AFLAC marketing historically has leaned heavily on traditional media with spots featuring the iconic duck character who promoted brand awareness with his boisterous "AFLAC" quack. The site and campaign feature a revamped, animated version of the famous fowl, who takes on an expanded, but perhaps less boisterous role in online vignettes that help to spell out what the AFLAC product is all about to individuals, business owners and potential agents.
Credits
- Date
- Jan 11, 2010
- Brand :
- Aflac
- Client :
- Aflac
- In-House Director, New Media :
- James Wisdom
- In-House 2nd Vice President, Application Services :
- Eric Strother
- In-House Project Manager :
- Bryan Gaps
- In-House Web Developer :
- Tim Loibl
- In-House Web Developer :
- Mark Mims
- In-House Web Developer :
- Alexandra Baggett
- Agency :
- Kaplan Thaler Group
- Manager of New Media :
- Cosh Bryan
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Project Type