Wheat Thins' ludicrous, hilarious ad campaigns by Being New York get a lively new addition, this time to promote "popped" wheat thins -- a lighter and airier version of the Mondelez snack. In the newest spot, police give chase to a thief who has stolen some popped wheat thins and is staging a major getaway... in a form of transport that isn't the fastest. Harold Einstein directs, via new production company Dummy.