Popped Wheat Thins Get Stolen, Resulting in the Airiest Balloon-Chase Ever

Being New York Stages a Dramatic Getaway

Published On
Apr 04, 2014

Editor's Pick

Wheat Thins' ludicrous, hilarious ad campaigns by Being New York get a lively new addition, this time to promote "popped" wheat thins -- a lighter and airier version of the Mondelez snack. In the newest spot, police give chase to a thief who has stolen some popped wheat thins and is staging a major getaway... in a form of transport that isn't the fastest. Harold Einstein directs, via new production company Dummy.


Apr 04, 2014
Brand :
Wheat Thins
Client :
Wheat Thins
Agency :
Executive Creative Director/Production :
Matt Ian
Creative Director :
Samira Ansari
Creative Director :
Lisa Topol
Copywriter :
Jerome Marucci
Art Director :
Steve McElligott
Executive Producer :
Jason Souter
Production Company :
Executive Producer :
Eric Liney

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Project Type