Air New Zealand's Rugby World Cup safety video is a lot of fun

Film stars the All Blacks plus 'Suits' actor Rick Hoffman as the airline's lawyer

Published On
Aug 01, 2019

Editor's Pick

We've always loved Air New Zealand's safety demo videos (remember the one with the Hobbit?) and its latest effort, celebrating the upcoming 2019 World Cup, is predictably a lot of fun.

The film stars the head coach and members of the country's current All Blacks team, woven into a storyline that involves the airline's crazy lawyer (played by "Suits" actor Rick Hoffman) overseeing an attempt to rebrand the airline to "Air All Blacks". There are also holograms, kid mascots, retired All Blacks players and more. All the relevant safety information is in there of course, but you'll want to keep watching. 

The video marks the ten-year anniversary of the airline’s quirky safety videos. Air New Zealand General Manager Global Brand & Content Marketing Jodie Williams says in a statement: “It’s been incredible to celebrate both local and international stars, fans and our very own Air New Zealanders over the past ten years. It’s only fitting that this video brings to life something that is distinctly New Zealand – from the grassroots of Rippa Rugby to the nostalgia of the 1987 All Blacks, with a unique modern twist."