Likely for most people, the potty is a sacred place, a throne reserved for going either #1 or #2. But now, thanks to Air Wick, it’s the latest venue for recording podcasts.
The home air care brand has just debuted “The Very Important Podcast,” hosted and recorded from a pair of public bathroom stalls. The show bills itself as “the podcast that doesn’t stink,” and on it, host Dru Johnson interviews various experts on how not to suck when doing an assortment of things, like making balloon animals, defending yourself and dating.
The campaign, from Havas New York, promotes Air Wick’s V.I.P. pre-pooping spray that consumers shoot into the bowl before they go in order to block any from the bad smells from emerging. The podcast extends the product's prophylactic theme by helping to prevent people’s other real-life fails before they occur.
The Very Important Podcast is available on both Spotify and iTunes.
Air Wick is not the only brand to drop a bathroom-related podcast. Recently, Drano debuted its own, featuring horror tales inspired by clogged sinks.