Air Wick dropped a podcast recorded from the potty
'The Very Important Podcast' teaches listeners how not to stink at stuff
Editor's Pick
Likely for most people, the potty is a sacred place, a throne reserved for going either #1 or #2. But now, thanks to Air Wick, it’s the latest venue for recording podcasts.
The home air care brand has just debuted “The Very Important Podcast,” hosted and recorded from a pair of public bathroom stalls. The show bills itself as “the podcast that doesn’t stink,” and on it, host Dru Johnson interviews various experts on how not to suck when doing an assortment of things, like making balloon animals, defending yourself and dating.
The campaign, from Havas New York, promotes Air Wick’s V.I.P. pre-pooping spray that consumers shoot into the bowl before they go in order to block any from the bad smells from emerging. The podcast extends the product's prophylactic theme by helping to prevent people’s other real-life fails before they occur.
The Very Important Podcast is available on both Spotify and iTunes.
Air Wick is not the only brand to drop a bathroom-related podcast. Recently, Drano debuted its own, featuring horror tales inspired by clogged sinks.
Credits
- Date
- May 30, 2019
- Client :
- Air Wick
- Agency :
- Havas New York
- Chief Creative Officer :
- Harry Bernstein
- Executive Creative Director :
- Kim Baskinger
- Executive Creative Director :
- Pam Kim
- Creative Director :
- Sascha Piltz
- Creative Director :
- Brian Wiesenthal
- Art Director :
- Brad Kranjec
- Copywriter :
- Gordon Grout
- Head of Production :
- Cathy Pitegoff
- Executive Producer :
- Erica Brugman
- Sr Broadcast Producer :
- Matthew Conner
- Managing Director & Head of Account Management :
- Morgan Seamark
- Group Account Director :
- Katy Milmoe
- Account Director :
- Irina Shlafman
- Account Director :
- Amy Korfias
- Account Executive :
- Michael Martinangelo
- Production :
- Studio 6
- Director :
- Sascha Piltz
- Content Creator :
- Christian DeBiran
- Camera Asst :
- Matthew Conner
- Sound Mixer :
- Rob Ellenberg
- Production Intern :
- Emily Brochin
- Live Action Producer :
- Brian Yeater
- Editorial :
- Studio 6
- Editor :
- Chris Pensiero
- Assistant Editor :
- William Kenton
- Assistant Editor :
- Emily Wilson
- Production Coordinator :
- Melanie Rish
- Executive Producer :
- Mark Mutschler
- Music and Audio :
- Ritmika Audio Arts
- Music Composers/Producer :
- Henrique Tanji
Need a credit fix? Contact the Creativity Editors
Related work

Air Wick: Air Wick's tribute to wildflowers kicks off pledge to plant 1 billion square feet of them

Air Wick: In Latest Emotive Film, Air Wick Creates a Memento of Home for Three Downsizing Couples

Air Wick: The Air Makes It Home in Droga5's Latest for Air Wick
