Air Wick dropped a podcast recorded from the potty

'The Very Important Podcast' teaches listeners how not to stink at stuff

Published On
May 30, 2019

Editor's Pick

Likely for most people, the potty is a sacred place, a throne reserved for going either #1 or #2. But now, thanks to Air Wick, it’s the latest venue for recording podcasts.

The home air care brand has just debuted “The Very Important Podcast,” hosted and recorded from a pair of public bathroom stalls. The show bills itself as “the podcast that doesn’t stink,” and on it, host Dru Johnson interviews various experts on how not to suck when doing an assortment of things, like making balloon animals, defending yourself and dating.  

The campaign, from Havas New York, promotes Air Wick’s V.I.P. pre-pooping spray that consumers shoot into the bowl before they go in order to block any from the bad smells from emerging. The podcast extends the product's prophylactic theme by helping to prevent people’s other real-life fails before they occur. 

The Very Important Podcast is available on both Spotify and iTunes.

Air Wick is not the only brand to drop a bathroom-related podcast. Recently, Drano debuted its own, featuring horror tales inspired by clogged sinks


May 30, 2019
Client :
Air Wick
Agency :
Havas New York
Chief Creative Officer :
Harry Bernstein
Executive Creative Director :
Kim Baskinger
Executive Creative Director :
Pam Kim
Creative Director :
Sascha Piltz
Creative Director :
Brian Wiesenthal
Art Director :
Brad Kranjec
Copywriter :
Gordon Grout
Head of Production :
Cathy Pitegoff
Executive Producer :
Erica Brugman
Sr Broadcast Producer :
Matthew Conner
Managing Director & Head of Account Management :
Morgan Seamark
Group Account Director :
Katy Milmoe
Account Director :
Irina Shlafman
Account Director :
Amy Korfias
Account Executive :
Michael Martinangelo
Production :
Studio 6
Director :
Sascha Piltz
Content Creator :
Christian DeBiran
Camera Asst :
Matthew Conner
Sound Mixer :
Rob Ellenberg
Production Intern :
Emily Brochin
Live Action Producer :
Brian Yeater
Editorial :
Studio 6
Editor :
Chris Pensiero
Assistant Editor :
William Kenton
Assistant Editor :
Emily Wilson
Production Coordinator :
Melanie Rish
Executive Producer :
Mark Mutschler
Music and Audio :
Ritmika Audio Arts
Music Composers/Producer :
Henrique Tanji

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Project Type