Airbnb's animated Chinese New Year film shows how a 'homecoming' can be steps away

With spread of coronavirus, the charming tale from Oscar-nominated Taiko Studios now seems bittersweet

Published On
Jan 24, 2020

Editor's Pick

The spread of the coronavirus has put a damper on travel plans for Chinese residents ahead of the New Year celebrations, which makes this charming film from Airbnb feel a bit bittersweet.

The lodging platform recently debuted this exquisitely animated tale that looks back on the New Year's memories of a Chinese family. It recounts what’s become a tradition between the father and daughter JIa Jia, which started when she was just a wee toddler and continued through young adulthood. Each year, when Jia Jia hangs the Chinese character for happiness, “fu,” on the window, her papa steps in to turn it upside-down (the move is meant to show that the family is welcoming happiness in, as the character for the word “upside-down” also represents “to arrive”). 

Eventually, the daughter becomes a nurse and moves to the big city for work, away from Mom and Dad. She’s unable to make it home one particularly busy year, so she’s left by herself, feeling lonely as she glances at the text messages on her phone. But when she comes across a photo of her parents, standing in front of a familiar building, she runs out of her apartment and down the street, where, thanks to Airbnb, she’s able to make an unexpected “homecoming.”

“We hope the film can inspire people to take their reunions literally in a different direction," said Airbnb China head of marketing Mia Chen in a statement. "Through our platform, where a home can be anywhere you want, we hope to bring more families together during this special time of the year." 

Given the health scare that's sweeping the country, however, consumers banned from traveling who view the film may be left not with a sense of possibility, but rather with a bit of heartbreak. 

The film was produced out of Final Frontier and directed by Shaofu Zhang out of Taiko Studios, the shop behind the Oscar-nominated animated short “One Small Step.”
 

Credits

Date
Jan 24, 2020
Client :
Airbnb
Production Company :
Final Frontier
Executive Producer :
Chris Colman
Executive Producer :
Julieta Zajaczkowski
Executive Producer :
Gustavo Karam
Lead Producer :
Yanyie Tran
Animation :
Matias Sesti
Animation :
Nicolas Agarzua
Animation :
Patricio Passaralli
Illustrator :
Isaac Hugo Barbosa
Creative Director :
Justin Leung
Designer :
Vicki Sun
Copywriter :
Iris Weng
Creative Producer :
Ray Fu
Senior Marketing Manager :
Elaine Hui
Marketing Manager :
Zhida Xu
Social Specialist :
Summer Zhang
Marketing Manager :
Pamela Li
Animation Studio :
Taiko Studios
Director :
Shaofu Zhang
Co-Director :
Andrew Chesworth
Producer :
Hande Zhang
Production Supervisor :
Erik Lee
Production Manager :
Brandie Braxton
Production Coordinator :
Hou Puyu
Production Coordinator :
Xu Siyuan
Storyboard Artist :
Connie He
Visual Development Artist :
Andrew Chesworth
Visual Development Artist :
Connie He
Visual Development Artist :
Noor Sofi
Additional Visual Development Artist :
Chelsea Blecha
Additional Visual Development Artist :
Felicia Chen
Additional Visual Development Artist :
Susan Huang
Additional Visual Development Artist :
Dia Jamandron
Assets Lead :
Cimouns Xin
Assets :
Lu Yi
Assets :
Wang Shuo
Assets :
Yang Tong
Additional Assets :
Guo Jun
Rigging :
Lin Lingwei
Rigger :
Zebra
Rigger :
Junyu Peng
Rigger :
Ruixi Wang
Animation Lead :
Yukang Liu
Animator :
Andrew Chesworth
Animator :
Erik Lee
Animator :
Li Jianxun
Animator :
Liu Jianxiong
Animator :
Lyu Qinghui
Animator :
Tao Mingming
Animator :
Shaofu Zhang
Additional Animation :
TungChing "Neil" Chia
Additional Animation :
Zebra
Animation Supervisor :
Leonard Han
Animator :
Jason Liu
Animator :
Yudong Zhang
Animator :
Torry Wang
Animator :
Lingchao Tao
Animator :
Yihai Xie
Animator :
Zhihe Ren
Animator :
Xiaoyan Pan
Producer :
Rainie Xue
Effects & Simulation :
Wang Songtao
Lighting & Compositing :
Chang Xin
Lighting & Compositing :
Guo Jun
Lighting & Compositing :
He Shuyi
Additional Lighting & Compositing :
Kane Chang
Additional Lighting & Compositing :
Ron Shaw
Additional Lighting & Compositing :
Wu Wenting
Additional Lighting & Compositing :
Cimouns Xin
Additional Lighting & Compositing :
Chen Ying
Additional Lighting & Compositing :
Tang Yuling
Accounting & Finance :
Brandie Braxton
Accounting & Finance :
Zhou Daiyi
Additional Partner :
Artineering
Additional Partner :
Santiago Montesdeoca
Additional Partner :
Alexandre Bléro
Animation Support :
Blossom Pictures
CG Supervisor :
Brad Falk
Business Manager :
Pablo Meng
Animation Supervisor :
Brian Dowrick
Production Manager :
Jingyang Zhao
Animator :
Gaofeng Ren
Animator :
Zhenxu Zhang
Animator :
Shaohui Xue
Lighting & Comp Supervisor :
Ning Lv
Lighting Artist :
Haifeng Gao
Lighting Artist :
Xiaoyu Bai
Lighting Artist :
Nan Wang
Lighting Artist :
Tianling Wang
Lighting Artist :
Zexin Xu
Music Production Company :
Ant Food
Creative Director :
Lou Schmidt
Music Producer :
Lou Schmidt
Music Producer :
Fernando Rojo
Music Producer :
Luis Bergmann
Music Producer :
Pedro Curvello
Music Producer :
Vini Nunes
Sound Designer :
Fernando Ianni
Sound Designer :
Tiago Mago
Sound Designer :
Fabian Jorje
Sound Designer :
Pablo Mello
Sound Designer :
Emilio Daccorone
Sound Designer :
Bruno Broaska
Executive Producer :
Christiane Rachel
Executive Producer :
Renato Castro
Executive Producer :
Monique Munhoz

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