Vacation rental platforms love to remind us of the joys of discovering new places and creating new memories. But rarely do they bare the hairy underbelly of home-sharing: hosting. Airbnb’s latest campaign does exactly that—and proves a little hair isn’t so scary.
In a new spot, ominously called “Strangers,” a trio of large, woolly creatures eerily descend upon a quiet home in the dead of night, stomping through the halls, running their claws over surfaces and flipping light switches to a spooky musical screech.
But there’s nothing to fear here. The creatures just want a getaway like the rest of us. They dance through the forest on a hike, take selfies on the beach, cheer during a round of Jenga and snuggle up for a movie night. Better yet, they clean up after themselves and leave behind no horrors—only a thank you card. The beasts are revealed to simply be a family of three, happily spending a vacation in their host's home.
“Strangers aren't that strange,” says text at the end of the ad. “Try hosting.”
The striking and adorable video was created in-house and directed by prolific ad-maker Kim Gehrig, behind prominent work for Apple and the New York Times. The friendly fur monsters were designed by Sonny Gerasimowicz, who was appropriately behind the designs of similar creatures in Spike Jonze’s film adaptation of “Where The Wild Things Are.”
This isn’t the first time a vacation rental platform has lifted the curtain on hosting. A September campaign from VRBO showed the joy of sharing one’s property, albeit a more clean-cut approach.