Airheads’ latest campaign wants you to have more fun

Campaign from AOR Highdive is brand’s first since 2020

Published On
Apr 18, 2022

Editor's Pick

Life is so serious these days and it’s easy to get trapped in a doom spiral. Advice from Airheads? Have more fun. The brand’s first campaign since 2020 is a silly plea to embrace life’s absurdities.

From Airheads’ AOR Highdive, the campaign features two spots with alternate versions for different platforms, all directed by Dummy Films’ Harold Einstein. The first finds a trio of cowboys crossing paths on horseback. Well, two of them are on horseback.

“That’s right, I’m on a hippo eatin’ Airheads,” the third cowboy says dryly as he sits atop the unexpected creature. He shouts, “Hya!” and the hippopotamus shuffles away from the camera, leaving the others envious of his alternate means of travel. The tagline, “Airheads have more fun,” finishes off the goofy spot, surrounded by floating versions of the cowboy and hippo with blown up heads.


The second spot takes place at a doctor’s appointment where a boy is having his reflexes tested while he snacks on Airheads. The doctor taps the boy’s knee with a tiny mallet, eliciting a tiny kick, before stealing an Airhead for himself. The sweet inspires him to drum his patient’s knees like a snare drum, causing a flurry of tiny kicks. He finishes by tapping the child’s elbow like a cymbal, causing the kid to fling the Airheads toward the camera. The boy’s mom is revealed behind them, holding up “rock on” fingers while she reads a magazine.

“At the core of Airheads Candy has always been a playful spirit,” said Craig Cuchra, VP of marketing for Airheads’ parent company Perfetti Van Melle, in a statement. “And we wanted a campaign that reminds people of that. It's about the true spirit of play. Imaginative, carefree, just for the fun of it, play.”

The campaign begins airing this week on digital and social platforms, with different versions of the two spots running on some platforms. "Have More Fun" joins more wacky work from the candy brand, like last year’s outrageous take on the chicken sandwich wars. See the alternate versions:



Apr 18, 2022
Client :
Agency :
VP of Marketing North America :
Craig Cuchra
Brand Director, Airheads :
Chris Borges
Senior Brand Manager, Airheads :
JR Reall
Associate Brand Manager :
Andreina Tirado Amaya
Co-Founder/CCO :
Chad Broude
Co-Founder/CCO :
Mark Gross
Creative Director / Art Director :
Philipe Dião
Creative Director / Copywriter :
Aaron Cathey
Copywriter :
Jim LeMaitre
Managing Partner, Account and Strategy Lead :
Megan Lally
Account Director :
Julie Merkin
Assistant Account Executive :
Audrey Yin
Head of Production :
Jen Passaniti
Producer :
Kam McAllister
Director of Business Affairs :
Kelley Beaman
Production Business Manager :
Annie Paganini
Production Company :
Dummy Films
Director :
Harold Einstein
Producer :
Michael Kanter
1st AD :
Michael Parziale
Offline Edit :
Arcade Edit
Executive Producer / Partner :
Sila Soyer
Executive Producer :
Crissy deSimone
Producer :
Andrew Cravotta
Editor :
Dave Anderson
Assistant :
Samuel Barden
The Mill
Senior Producer :
Rachel Burke
Head of Production :
James Babiarz
Creative Director, Head of CG Los Angeles :
John Leonti
Creative Director, Joint Head of CG :
Ben Turner
Color :
Senior Producer, Short Form :
Kevin Breheny
Head of Commercial Color :
Tim Masick
Mix/Sound Design + Finish :
Executive Producer :
Becca Sita
Sound Design/Mix :
Steve Aguilar

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