Santa crash lands into an outback Christmas in Aldi Australia's holiday spot

Ad by BMF blends pathos and comedy, Aussie-style

Published On
Nov 26, 2018

Editor's Pick

Santa crash lands his sleigh in the middle of the Australian outback in a holiday commercial by Aldi Australia.  

The ad, by Sydney agency BMF, sees a dishevelled Santa (who's less here of the the "jolly old elf" we often see and more of a elderly homeless guy who's fallen on hard times) taken in the outback community after his accident. While his sleigh takes off for repair, he's inaugurated into outback life, helping out with fence-building and sheep shearing and learning how to use the "dunny." Eventually, his sleigh is mended and, after being treated with a delicious Christmas feast courtesy of Aldi, he's on his way into the sky with the help of some jump leads. 

The beautifully-shot spot blends pathos and humor perfectly, Australian-style, to make an unusual and interesting addition to this year's stable of festive ads. 


Nov 26, 2018
Client :
Agency :
Executive Creative Director :
Alex Derwin
Creative Director :
David Fraser
Creative Director :
Dantie van der Merwe
Art Director :
Tom Johnson
Copywriter :
Chris Berents
Executive Planning Director :
Christina Aventi
Head of Planning :
Alison Tilling
Planner :
Kellie Box
Managing Director :
Stephen McArdle
General Manager, ALDI :
Paul Coles
Group Account Director :
Aisling Colley
Senior Account Manager :
James Arnold
Account Executive :
India Gates
Graduate :
Maddison Bailey
Agency Producer :
Claire Seffrin
Director :
Hamish Rothwell
Production Company :
Goodoil Films
Executive Producer :
Sam Long
Producer :
Andrew McLean
Production Art Director :
Guy Treadgold
Director of Photography :
Germain McMicking
Editor :
Mark Burnett
Post Production :
Composer :
Elliott Wheeler
Music :
Turning Studios
Sound Design :
Media Agency :

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