Sid Lee launches what its calling Adidas' largest ever marketing campaign and the first to feature adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands together.
The campaign leads off with this video which features a number of Adidas personalities from across sports and culture, including Katy Perry, Derrick Rose, David Beckham and Lionel Messi, B.o.B. and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.
The spot is directed by Romain Gavras and features the song Civilization by Justice, with whom Gavras has collaborated in the past.
The campaign includes different TV and online versions of the film and drives viewers to the Adidas Facebook page.
Another campaign component, created by Isobar San Francisco invites viewers to submit their own "game face" photo for a chance to appear in an Adidas spot to air during the MTV Movie Awards.