This Unbelievable Love Story Is a Deodorant Ad

Dove's Amazing Tale Provides Perfect Opportunity to Demonstrate Its Product

Published On
May 18, 2016

Editor's Pick

In Dove's latest tug on our heartstrings, the brand introduces us to a charming young woman named Louisa, who recounts her days growing up in Germany as a tomboy who had a huge crush on the mohawked, spiky-haired band member in a poster that hung in her room. Fast forward ten years, when she's living in Los Angeles and bumps into a man in her apartment complex who turns out to be that very guy she had a crush on.

The two hit it off, become best friends and a couple, but that's not even the most surprising part of the tale, which culminates in a high-pressure sweat-inducing milestone for Louisa--which is where the connection to the brand's clinical strength deodorant comes in.

The film was created out of Ogilvy & Mather and was directed by O Positive's Peyton Wilson, who manages to portray the sweetness of the unbelievable story with restrained grace.

Credits

Date
May 18, 2016
Brand:
Dove
Client:
Dove
Agency:
Ogilvy & Mather
Agency Producer:
Andy Roberts
Copywriter:
Katie Green
Art Director:
Keeley Ashdown
Creative Director:
Maureen Shirreff
Global Creative Director:
Andre Laurentino
Global Managing Partner:
Alice Hunter
Global Business Director:
Anneliese St. Amour
Global Account Director:
Stephanie Elliott
Global Account Manager:
Hannah Gage
Global Account Executive:
Rachel Jeffery
Production Company:
O Positive
Director:
Peyton Wilson
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Producer:
Grayson Bithell
Director, Photography:
David Lanzenberg
Editorial Company:
Umlaut Films
Editor:
Jessica Congdon
Editorial Executive Producer:
Gina Locurcio
Post Facility:
MPC London
Flame Artist:
Alex Lovejoy
Color Artist:
Adrian Seery
Post Production:
Dafydd Upsdell
Studio:
Clearcut Sound Studios
Sound Engineer:
Chris Wigglesworth

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Project Type