Amazon Prime Video resurrects New York's Carnegie Deli to tease 'The Marvelous Mrs. Maisel'

Pop-up on Lafayette Street sells 99-cent pastrami sandwiches called 'The Midge' to ring in show's second season

Published On
Dec 04, 2018

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Get your binge-watching booties on because tomorrow Amazon Prime drops the second season of its Emmy-winning series “The Marvelous Mrs. Maisel.” But to help whet viewers’ appetites for the new episodes, the streaming entertainment provider brought a bit of Midge’s ‘50s universe to the real world by resurrecting New York’s Carnegie Deli.

The legendary restaurant in real-life shuttered two years ago, but this week has re-emerged as a pop-up joint New York City at 201 Lafayette Street--a whole 20-minute subway ride from its original location on 7th Avenue in Midtown.

There, patrons can dine as they did in the 1950’s--surrounded by decor, ads and memorabilia from the era as they chow down on back-in-the-day eats at back-in-the-day prices. A show-themed sandwich called “The Midge,” containing pastrami, salami, coleslaw and special sauce on rye bread, as well as another named for character Susie, both go for 99 cents, while black and white cookies and pickles sell for 50 pennies.

“We wanted to transport our viewers into her world with an of-the-era experience,” said Mike Benson, Head of Marketing, Prime Video in a statement.  “We’re thrilled to bring back the iconic, beloved New York Institution that is the Carnegie Deli to celebrate the upcoming season and immortalize Midge’s character through the comedic tradition of a namesake sandwich.”

Customers could reserve tables on the site Not surprisingly, those booked up fast, so it's all waitlist for now. The pop-up runs through 8pm on December 8.