Snickers Freaks Out Marilyn Monroe Oglers With Funny Digital Billboard
BBDO Brings Her Back to Celebrate Late Actress' 90th Birthday
Jun 03, 2016
During this year's Super Bowl, Snickers and BBDO N.Y. tapped Willem Dafoe for an installment of the "You're Not You When You're Hungry" campaign, in which the actor stepped into the shoes and dress of Marilyn Monroe in the iconic scene from "The Seven-Year Itch," in which she stood above a subway grate, skirt blowing up wildly and exposing her gams.
In honor of Marilyn Monroe's 90th birthday, Snickers reversed the plot of the spot in a digital billboard in New York, which flashed the original movie scene at passersby. With the help of facial recognition technology, the display was able to detect those who stared at Monroe's sexy clip, and those who were ogling a little too intensely got a big surprise.