Amstel turns Jeff Bridges into a giant bridge in Amsterdam
Surreal spot by Adam&Eve/DDB uses the movie actor in an unusual way
Editor's Pick
What is it about giant versions of Hollywood actors called Jeff?
Last year a giant statue of Jeff Goldblum appeared in London to promote "Jurassic Park" on Now TV. And now we have Amstel, the Heineken-owned beer brand, getting absurdly literal by turning Jeff Bridges into a giant, er, bridge in its latest TV ad.
The spot, by Adam&Eve/DDB, centers on Amstel's home city of Amsterdam, a town criss-crossed by bridges. As Bridges narrates the ad, describing the power of bridges to bring people together, we see that his head and shoulders form a giant one superimposed across a canal. (People are even walking and cycling over him and taking selfies as he drinks a giant Amstel.)
Tim Godsall via Somesuch directed the spot, with VFX by MPC. It will break during Channel 4's "Gogglebox" this Friday in the U.K. It forms part of a multimillion media campaign running from May to August 2019 across TV, cinema, video on demand and digital channels. There will also be in-store activations and a PR campaign centered around the role pubs play in bringing people together throughout the U.K.
Credits
- Date
- Apr 30, 2019
- Client :
- Amstel
- Agency :
- Adam & Eve/DDB
- Production Company :
- Anonymous Content X Somesuch
- Director :
- Tim Godsall
- Executive Producer :
- Tash Tan
- Producer :
- Debbie Ninnis
- Production Manager :
- Maddy Perkins
- Director of Photography :
- Barry Ackroyd
- Post Production :
- Moving Picture Company
- VFX Supervisor :
- Dan Lorenzini
- Post Production Producer :
- Magda Krimitsou
- Colorist :
- George Kyriacou
- Editing :
- Final Cut
- Editor :
- Rick Russell
- Audio Post Production :
- Factory
- Sound Design and Mix :
- Dan Beckwith
- Audio Producer :
- Becs Bell
- Advert Creation :
- Adam & Eve/DDB
- CEO :
- Mat Goff
- Chief Creative Officer :
- Rick Brim
- Executive Strategy Director :
- Martin Beverley
- Creative Director :
- Simon Vicars
- Creative Director :
- Andre Sallowicz
- Planning Director :
- Will Grundy
- Creative :
- Matt Fitch
- Creative :
- Mark Lewis
- Business Director :
- Tom White
- Account Director :
- Mitch Lovich
- Account Manager :
- Janki Shah
- Producer :
- Panos Louca
- Assistant Producer :
- Natasha Alderson
- Original Composition :
- Benjamin Woodgates
- Composition Title :
- Building Bridges
- Music Supervisor :
- Ed Bailie
- Music :
- Leland Music
- UK Marketing Director :
- Cindy Tervoort
- Brand Director :
- Nic Casby
- Brand Manager, Amstel :
- Sonia Crocker
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