Angus Cloud goes on a sci-fi adventure in spot for Rockstar Energy Drink
Ad by Goodby Silverstein & Partners will be followed by consumer experiences at ComplexCon
Editor's Pick
"Euphoria" star Angus Cloud explores multiple career options in a new spot for Rockstar Energy Drink. The film portrays Cloud acting in a Hollywood blockbuster only to cut and reveal him behind the scenes. When he takes a sip of Rockstar Energy, we then see him in a series of scenarios from acting to fashion to DJing and even becoming a video game character.
The spot by Goodby Silverstein & Partners was directed by Romain Chassaing and shot by cinematographer Larkin Sieple who worked on "Everything Everywhere All At Once." It will run nationally across multiple platforms, including cable TV, streaming, digital and social placements as well as billboards in New York City, Los Angeles, Atlanta and Miami.
The brand says the spot acts as "a trailer for four upcoming IRL consumer experiences that include cameos from Rockstar Energy athletes and brand collaborations." Later this month at ComplexCon there will be experiences that tap into Cloud's love of art and skateboarding, it said.
Credits
- Date
- Nov 11, 2022
- Client :
- Rockstar Energy Drink
- Agency :
- Goodby Silverstein & Partners
- Client :
- PepsiCo
- GM & CMO SVP Energy :
- Faby Torres
- VP Marketing :
- JP Bittencourt
- Sr. Director of Brand Marketing :
- Sean Bonthuys
- Senior Director Insights :
- Kelly Jones
- Program Director :
- Alison Howlett
- Director of Brand Marketing :
- Amber Rushton
- Director of Marketing Sports :
- Steve Mateus
- Director of Marketing Gaming :
- Chris Carder
- Director of Marketing Music :
- Aydin Abdollahi
- Head of Communications :
- Jacie Prieto
- Head of Digital :
- Yumna Bahgat
- Senior Brand Manager :
- Aron Jacobowitz
- Marketing Manager of Motorsports :
- Jennifer Kalban
- Digital content Creator :
- Aaron Snyder
- Associate Brand Manager :
- Taylor McGinnis
- Senior Manager Insights :
- Nina Guest
- Chief Creative Officer :
- Margaret Johnson
- Executive Creative Director :
- Wesley Phelan
- Executive Creative Director :
- Matthew Edwards
- Sr. Art Director :
- Andrew Congleton
- Sr. Copywriter :
- Zak DeLange
- Supporting Art Director :
- Chris Luu
- Designer :
- Andrew Congleton
- Account Director :
- Andrew Betoff
- Group Account Director :
- Melissa Buck
- Assistant Account Manager :
- Will Young
- Group Brand Strategy Director :
- Ralph Paone
- Brand Strategy Director :
- Shaza Elsheshtawy
- Director of Communications Strategy :
- Drew Forrest
- Senior Producer :
- Molly Troy
- Head of Production :
- Jim Haight
- Executive Producer :
- Christine Oh
- Production Company :
- Caviar
- Director :
- Romain Chassaing
- Executive Producer :
- Kim Dellara
- Executive Producer :
- Michael Sagol
- Head of Production :
- Cat Craven-Griffiths
- Producer :
- Stephan Mohammed
- Director of Photography :
- Larkin Seiple
- Production Designer :
- Liam Moore
- Editorial :
- Rock Paper Scissors
- Editor :
- Jamie Foord
- Assistant Editor :
- Michael Shugarman
- Producer :
- Nhu Phan
- Head of Production :
- Dre Krichevsky
- Executive Producer :
- Shada Shariatzadeh
- Managing Director :
- Eve Komblum
- VFX :
- Mathematic
- Producer :
- Hadi Dahrouge
- Post Producer :
- Matthew Allen
- Previs/VFX Shoot Supervisor :
- Jean Delaunay
- Post Producer :
- Claire English
- VFX Supervisor :
- Emeric Samier
- Matte Painting :
- Quentin Collombet
- 3D and Motion Design :
- David Pelletier
- Modeling and Texture :
- Rayan Haïdir
- Modeling and Texture :
- Rémy Maatouk
- Compositing :
- Arnaud Laplace
- Compositing :
- Raphaël Rossant
- Compositing :
- Sonia Ferreira
- Compositing :
- Viven Ebran
- 2D Concept Design :
- Karl Lingberg
- 3D Tracking :
- Adrien Delecroix
- Lookdev/C4D :
- Julien Lefebvre
- Lab / Data Ingest and Conform :
- Benjamin Mack
- Audio and Sound Design Company :
- Sonic Union
- Sound Designer & Mix Engineer :
- Steve Rosen
- Studio Director :
- Justine Cortale
- Telecine :
- Color Collective
- Colorist :
- Alex Bickel
- Executive Producer :
- Claudia Guevara
Need a credit fix? Contact the Creativity Editors
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