Angus Cloud goes on a sci-fi adventure in spot for Rockstar Energy Drink

Ad by Goodby Silverstein & Partners will be followed by consumer experiences at ComplexCon

Published On
Nov 11, 2022

Editor's Pick

"Euphoria" star Angus Cloud explores multiple career options in a new spot for Rockstar Energy Drink. The film portrays Cloud acting in a Hollywood blockbuster only to cut and reveal him behind the scenes. When he takes a sip of Rockstar Energy, we then see him in a series of scenarios from acting to fashion to DJing and even becoming a video game character.

The spot by Goodby Silverstein & Partners was directed by Romain Chassaing and shot by cinematographer Larkin Sieple who worked on "Everything Everywhere All At Once." It will run nationally across multiple platforms, including cable TV, streaming, digital and social placements as well as billboards in New York City, Los Angeles, Atlanta and Miami. 

The brand says the spot acts as  "a trailer for four upcoming IRL consumer experiences that include cameos from Rockstar Energy athletes and brand collaborations." Later this month at ComplexCon there will be experiences that tap into Cloud's love of art and skateboarding, it said. 


Nov 11, 2022
Client :
Rockstar Energy Drink
Agency :
Goodby Silverstein & Partners
Client :
GM & CMO SVP Energy :
Faby Torres
VP Marketing :
JP Bittencourt
Sr. Director of Brand Marketing :
Sean Bonthuys
Senior Director Insights :
Kelly Jones
Program Director :
Alison Howlett
Director of Brand Marketing :
Amber Rushton
Director of Marketing Sports :
Steve Mateus
Director of Marketing Gaming :
Chris Carder
Director of Marketing Music :
Aydin Abdollahi
Head of Communications :
Jacie Prieto
Head of Digital :
Yumna Bahgat
Senior Brand Manager :
Aron Jacobowitz
Marketing Manager of Motorsports :
Jennifer Kalban
Digital content Creator :
Aaron Snyder
Associate Brand Manager :
Taylor McGinnis
Senior Manager Insights :
Nina Guest
Chief Creative Officer :
Margaret Johnson
Executive Creative Director :
Wesley Phelan
Executive Creative Director :
Matthew Edwards
Sr. Art Director :
Andrew Congleton
Sr. Copywriter :
Zak DeLange
Supporting Art Director :
Chris Luu
Designer :
Andrew Congleton
Account Director :
Andrew Betoff
Group Account Director :
Melissa Buck
Assistant Account Manager :
Will Young
Group Brand Strategy Director :
Ralph Paone
Brand Strategy Director :
Shaza Elsheshtawy
Director of Communications Strategy :
Drew Forrest
Senior Producer :
Molly Troy
Head of Production :
Jim Haight
Executive Producer :
Christine Oh
Production Company :
Director :
Romain Chassaing
Executive Producer :
Kim Dellara
Executive Producer :
Michael Sagol
Head of Production :
Cat Craven-Griffiths
Producer :
Stephan Mohammed
Director of Photography :
Larkin Seiple
Production Designer :
Liam Moore
Editorial :
Rock Paper Scissors
Editor :
Jamie Foord
Assistant Editor :
Michael Shugarman
Producer :
Nhu Phan
Head of Production :
Dre Krichevsky
Executive Producer :
Shada Shariatzadeh
Managing Director :
Eve Komblum
Producer :
Hadi Dahrouge
Post Producer :
Matthew Allen
Previs/VFX Shoot Supervisor :
Jean Delaunay
Post Producer :
Claire English
VFX Supervisor :
Emeric Samier
Matte Painting :
Quentin Collombet
3D and Motion Design :
David Pelletier
Modeling and Texture :
Rayan Haïdir
Modeling and Texture :
Rémy Maatouk
Compositing :
Arnaud Laplace
Compositing :
Raphaël Rossant
Compositing :
Sonia Ferreira
Compositing :
Viven Ebran
2D Concept Design :
Karl Lingberg
3D Tracking :
Adrien Delecroix
Lookdev/C4D :
Julien Lefebvre
Lab / Data Ingest and Conform :
Benjamin Mack
Audio and Sound Design Company :
Sonic Union
Sound Designer & Mix Engineer :
Steve Rosen
Studio Director :
Justine Cortale
Telecine :
Color Collective
Colorist :
Alex Bickel
Executive Producer :
Claudia Guevara

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