Annie Murphy and Eric André strip down for BIC EasyRinse razor

A campaign from Doner CX hypes the reverse blade design and anti-clog technology—with a pair of shower-stall comic actors

Published On
Mar 16, 2023
Eric Andre and Annie Murphy in adjoining shower stalls in BIC's new commercial

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A clogged razor is no laughing matter, though maybe it is.

Noted funny people Eric André and Annie Murphy star in a Bic’s new campaign for its EasyRinse razor, which features first-of-its-kind reverse blade design and patented anti-clog technology—which Bic calls its “most significant razor innovation in nearly 50 years.”

In a 30-second spot, Andre and Murphy are showering next to each other and delivering quips about smoothness, margarine and rashes. It all ties back to the product, kinda.

The tagline is, “All shave. No clog.”


Media.Monks developed the creative concept. Doner CX was responsible for creative production, and M Booth is responsible for the consumer and press activation.

The campaign kicks into a higher gear on March 20, when Bic invites consumers to join “The Great Spring Unclog” by texting what’s clogging up their life to 802-BIC-TEXT (802-242-8398) for a chance to win an EasyRinse shaving kit and $10,000. Andre and Murphy will also host a live event in NYC on March 20, presumably clothed.

“Eric and I had a ton of fun pretending to be nude in the shower to spread the word about Bic EasyRinse,” said Murphy. “With spring cleaning right around the corner, I’m ready to go bonkers and unclog my life. I could start with my kitchen, my bedroom, my bathroom, my living room, or my dining room, but starting small is better, so I’ll start—and let’s be honest, probably end—with my razor.”

“I’ve been unclogging and sharing my truth since day one,” added Andre, “so obviously I was down to use a razor that does the same. I mean, who wouldn’t want to join the unclogging revolution with Annie and me?! It’s about time everybody started living the smooth life.”