'Antvertising' Campaign For WWF Wins Cannes Grand Prix For Good
Ants go marching in with tiny leaf banners in BBDO's campaign
Published On
Jun 23, 2013
Editor's Pick
Ants become protesters in this campaign by BBDO Dusseldorf for the WWF, which carried off the Grand Prix for Good at Cannes. In a five day live event at Cologne Zoo, thousands of leaf-cutter ants carried tiny "banners" made from leaves, each featuring a message about saving the rainforest. Promoted by teaser videos, the campaign successfully went viral and made national headlines. "The Ant Rally" also carried off a silver in the Branded Content & Entertainment Lions category, and a bronze in the Direct Lions.
Credits
- Date
- Jun 24, 2013
- Brand :
- WWF
- Client :
- WWF
- Agency :
- BBDO-Dusseldorf
- Visual Effects :
- Andreas Landgraf
- Editor :
- Stephen Krause
- Director, Photography :
- Ami Rodrigues
- Director, Photography :
- Ahmet Tan
- Voiceover :
- Tom Zahner
- Sound Designer :
- Marco Manzo
- Producer :
- Jack Gregory Donald
- Producer :
- Kim Duesselberg
- Photographer :
- Jochen Manz
- Agency Producer/Head of TV :
- Steffen Gentis
- Copywriter :
- Ramon Scheffer
- Art Director/Illustrator :
- Fabian Pensel
- Creative Director :
- Carsten Bolk
- Creative Director :
- Christian Mommertz
- Creative Managing Director :
- Sebastian Hardieck
- Creative Managing Director :
- Christian Mommertz
- Chief Creative Officer :
- Wolfgang Schneider
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