Hate the World Cup? Orangina Will (Covertly) Switch Games off for You
Orangina Miss O and Fred & Farid Paris Launch the 'Anti-Foot' Can
Published On
Jun 18, 2014
Editor's Pick
World Cup mania is upon us and people are tuning in all over the globe. That being said, soccer really isn't everyone's cup of tea and those who hate it are bombarded by the promotions, product partnerships and live broadcasts on what may seem like every corner. The fact is, however, that these people are in the minority this summer.
Enter Fred & Farid Paris with the 'Anti-Foot' can -- a concealed remote, disguised as a can Orangina Miss O, the carbonated orange drink's low-calorie alternative. The clicker can turn off any match playing in the vicinity, allowing the disinterested to secretly protest.
Credits
- Date
- Jun 18, 2014
- Client :
- Orangina
- Client :
- Orangina
- Agency :
- FRED & FARID
- Creative Director :
- Fred & Farid
- Art Director :
- Guillaume Roukhomovsky
- Art Director :
- Radouane Guissi
- Brand Development Supervisor :
- Stanislas de Parcevaux
- Brand Development Supervisor :
- Florence Burtin
- Brand Development Supervisor :
- Aline Bonnet
- Brand Development Supervisor :
- Romain Burgevin
- Brand Development Supervisor :
- Fanny Comau
- Social Media Manager :
- Matthieu Bouilhot
- Agency Producer :
- Deji Odulate
- Production :
- Wanda Productions
- Director :
- Patrick Cassir
- Producer :
- Helene Segol
- Producer :
- Marie Le Roux
- Copywriter :
- Ugo Martinez
- Copywriter :
- Guillaume Roukhomovsky
- Account Director :
- Florent Depoisier
- Agency :
- FRED & FARID
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