Burger King New Zealand Makes Pre-Roll Ads For People That Hate Them

Colenso BBDO's Campaign Targets Young Guys Watching YouTube

Published On
Dec 05, 2013

Editor's Pick

Burger King New Zealand wanted to reach young men watching YouTube videos -- but was aware that this particular target audience really hated pre-roll ads. So, it created a set of 64 pre-rolls, each specific to whatever content it will precede (be it LOLcats, wild animals attacking or comedy clips). Each film namechecks what you're about to watch, and talks about how annoying pre-roll ads are. The ads were created by Colenso BBDO.