To draw attention to slavery and people trafficking, anti-slavery movement EndIt drove a "mobile billboard" through the crowded streets of Atlanta, featuring real women acting out the role of slaves.
The "billboard", created by SapientNitro, involved a transparent Plexiglas semi-truck trailer containing "slaves" and a "guard" (played by actresses/actors). The truck drove through Atlanta traffic on Saturday, April 6, the day of the NCAA Final Four event. To reinforce the message, a sign alongside the trailer read: "The Civil War didn't end slavery. Every year women are trafficked to major sporting events to be sold as sex slaves."
END IT is a coalition of seven non-profit organizations aiming to highlight modern-day slavery. The event was timed to coincide with its "Shine A Light on Slavery" day on April 9.