Apple and Spike Jonze reunite for dreamlike Pedro Pascal dance film about dealing with a breakup

Spike Jonze, who memorably directed Apple’s 2018 HomePod spot “Welcome Home” starring FKA twigs, returns for his second Apple project—a short film for the AirPods 4 starring Pedro Pascal, who seeks solace in the world of music after a breakup. As he walks forlornly through the world, Pascal uses the device’s Active Noise Cancellation (ANC) to brighten up his world, which visually transforms throughout the film. The bleak winter scene is infused with life, and Pascal is suddenly moved to dance, bringing everyone else along for the ride. TBWA\Media Arts Lab created the spot. The choreographer on the spot was Tanisha Scott, who had worked with Rihanna, Drake and Beyoncé. The music begins with Guitarricadelafuente’s “Conticinio” and, later, Sam i’s "Perfect" (featuring Tropkillaz, Bia, and MC Pikachu). More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Apple and Spike Jonze reunite for dreamlike Pedro Pascal dance film about dealing with a breakup

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