Apple BTS film shows the making of ‘Someday’ with Pedro Pascal

Apple is nothing if not comprehensive with its advertising productions. Many of its short films, particularly those made by Hollywood directors, are accompanied by behind-the-scenes companion pieces. And here’s the latest, offering a glimpse behind the curtain into the making of “Someday,” the Spike Jonze film released last week featuring Pedro Pascal and promoting Active Noise Cancellation on the AirPods 4. The BTS, made by TBWA\Media Arts Lab (which also made the film itself) and directed by Derek Milton, showcases some of Jonze’s process, as well as that of his collaborators, most notably choreographer Tanisha Scott but touching on many key players. It’s nice to see some of the technical workings of how this particular colorful sausage was made, but just as interesting is the underlying sense that Pascal is stretching beyond his comfort zone. The actor mentions feeling “like a student again,” presumably with all the uncertainty that entails, and that much of Scott’s job as choreographer was “understanding what my strengths were.” This explains why Jonze tells the actor several times that he’s “perfect”—also a reference to a line of dialogue in the film, but also seemingly a confidence booster to counteract any self-doubt. See the full film again below. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Apple BTS film shows the making of ‘Someday’ with Pedro Pascal

Featured Stories