As we await, with great trepidation, the antics of Nate Shelley on the upcoming season three of Ted Lasso on Apple TV+, the actor who plays him—Nick Mohammed—is biding his time by starring in a new five-minute film for Apple itself.
And he brings a lot of Nate to the table (minus the scary bits).
The film, by TBWA\Media Arts Lab and director Jonathan Krisel, is a longform dive into Apple’s iPhone privacy features. Its title is “A Day in the Life of an Average Person's Data,” and it leans comically into Mohammed’s alter ego—pretending that Nick is as insecure and attention seeker as Nate is.
It’s a fun way to keep viewers entertained. And while the approach would have worked for any brand, conflating Nick and Nate lets Apple have some cross-platform synergy—slyly pushing Apple TV+ as it plugs iPhone.
The film highlights key iPhone privacy features including Mail Privacy Protection, Intelligent Tracking Prevention, App Tracking Transparency, and Wallet and Apple Pay safeguards.
The campaign will run online and in social media.
The new ad arrives just as the online ad industry is renewing attacks on Apple for its approach to privacy, with David Cohen, CEO of IAB, saying Apple “exemplifies the cynicism and hypocrisy that underpins the prevailing extremist view” in terms of consumer privacy.