Apple tells an epic lucha libre story in first ‘Shot on iPhone’ film produced in Mexico

A retired luchador battles a maniacal piñata in short film from TBWA\Media Arts Lab LATAM and directors Los Pérez

Published On
Jul 07, 2023
Retired luchador Huracán Ramírez wearing his lucha libre mask, eyes closed, in a cave

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If you’ve got 15 minutes to spare, Apple’s “Shot on iPhone” films always deliver the goods. And here’s the latest—a vivid and playful tale from Mexico involving a terrifying piñata, an indomitable luchador and a host of other colorful characters.

Directors Los Pérez, last seen crafting Tinder’s energetically dreamy campaign, shot the new spot, which is the first “Shot on iPhone” film produced entirely in Mexico. Filmed all around Mexico City, it pays homage to the wrestling sport made popular a century ago in Mexican culture—and even features two popular lucha libre wrestling characters, Huracán Ramírez and Dr. Wagner.

And of course, it shows off many of the features of the iPhone 14 Pro—including Action Mode, Cinematic Mode and Low Light filming in the cave.


Other recent “Shot on iPhone” films include “Grand Escape,” released last month for the Turkish market, and “Fursat,” an opulent and zany 30-minute film that rolled out in India in February.

See below for a BTS film for the new spot, too.