Argos foils a mischievous holiday-wrecking imp in whimsical ad

U.K. retailer claims it can 'fool-proof' Christmas for customers

Published On
Nov 07, 2018

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Argos is promoting the ease of shopping via the brand's many channels, including its "Click & Collect" service and home delivery, with a festive ad that revolves around an animated, gremlin-like creature who's determined to mess with Christmas.

The spot, created by The&Partnership and directed by Ian Pons Jewell via Friend London, depicts the impish "fool" breaking fairy lights, hiding the sticky tape, ripping the paper off gifts and knocking the angel from the top of the tree as a family desperately tries to prepare for the holidays. He even turns snow into rain, but ultimately, Argos ruins his plans. The retailer makes replacing missing items a cinch--and then an Argos delivery driver kicks the imp into the back of his van, where there area a host of other creatures like himself. 

Yan Elliott, Joint Executive Creative Director at The&Partnership London, says: “Every Christmas, something goes wrong in the run-up to the big day--it’s inevitable. Our cheeky Christmas fool personifies that. We hope this mischief-filled advert helps ease the stress for families this year--reminding them that, whatever curveballs Christmas throws at them, Argos is on hand to save the day.”


Nov 07, 2018
Client :
Agency :
Sarah Golding
Executive Creative Director :
Yan Elliott
Executive Creative Director :
Micky Tudor
Creative Director :
Laura Rogers
Creative :
Matt Deacon
Creative :
Ben Fallows
Planner :
Rebecca Munds
Planner :
Claire Carmichael
Executive Producer :
Charles Crisp
Producer :
Alfie Glover-Short
Producer :
Sid Daffarn
Business Director :
Gary Simmons
Account Director :
Stephanie Leonard
Account Manager :
Imogen Blackburne
Account Manager :
Hannah Gray
Agency :
Managing Director :
Steve Parker
Client Services Director :
Jason Andrews
Account Director :
Jessica Bailey
Creative Director :
Sam Willard
Strategic Lead :
Mike Phillips
Production Company :
Director :
Ian Pons Jewell
Executive Producer :
Luke Jacobs
Producer :
Jon Adams
Producer :
Sid Daffarn
Photographer/Director of Photography :
Ben Fordesman
Editing :
Cut & Run
Editor :
Gaia Borretti
Audio :
String & Tins
Sound Engineer :
Will Cohen
Music Company :
Auburn Jam
Arranger :
Simon Nathan
Post Production/Animation :
Time Based Arts
VFX Supervisor :
Francois Roisin
VFX Supervisor :
Sheldon Gardner
Color Grade :
Simone Grattarola
Executive Producer :
Tom Johnson

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