An Armored Truck Driver Goes Rogue in This Nail-Biting Spot for Lotto New Zealand

Tim Bullock Directs Spot for DDB Based on a Real-Life Story

Published On
Feb 20, 2018

Editor's Pick

An armored truck driver appears to have gone rogue in a new commercial for Lotto New Zealand that has all the tension of a Hollywood getaway thriller.

Created by DDB New Zealand and directed by Tim Bullock of Scoundrel, the spot starts off with two security guards climbing into an armored truck for a cash delivery, discussing what they would do if they won the lottery. As they reach their destination, the older driver suggests to his colleague: What if we just kept on driving?

At first, his buddy thinks he's joking, but then looks more and more horrified as he pulls away, speeds up and heads out of town for the airport. The guys in the control room seem to be on alert as well. Just as you're wondering how long before they get caught, the twist is revealed: together they've won the Lotto and the van contains the contents of their win.

According to the agency, the ad was inspired by the true story of a New Zealander who won $15 million, honored a promise made long ago, and went halves with his mate. It's part of a series of ads by the lottery operator themed "Imagine." DDB chief creative officer Damon Stapleton, says in a statement: "The reason the 'Imagine' series has resonated so strongly with Kiwis over the years is because while it presents these fantastical, larger-than-life stories, there's always a kernel of truth at the heart of it. In this case, that truth is you want to believe that if you win, you'd be the kind of person who would keep the promise you made. Who would be loyal to your mate and share your good fortune. And I think Kiwis truly are like that."

The two-minute film will run online, on TV and in cinemas, together with shorter edits.


Feb 20, 2018
Agency :
DDB-New Zealand
Brand :
Lotto New Zealand
Client :
Lotto New Zealand
Chief Marketing Officer :
Guy Cousins
Head of Marketing Communications :
Keri Merrilees
Senior Marketing Communications Manager :
Jonathan Lewis
Chief Creative Officer :
Damon Stapleton
Executive Creative Director :
Shane Bradnick
Creative Director :
Brett Colliver
Creative Director :
Mike Felix
Lead Business Partner :
Kate Lines
Business Director :
Lucy Paykel
Business Manager :
Jemma Western
Chief Strategy Officer :
Rupert Price
Executive Producer :
Judy Thompson
TV Producer :
Rosie Grayson
Production Company :
Executive Producer :
Adrian Shapiro
Producer :
Alice Grant
Director :
Tim Bullock
Director, Photography :
John Toon
Post Production Company :
Editor :
Adam Wills
Composer :
Cam Ballantyne
Sound Mix :
Shane Taipari

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