Jaguar delves into "cymatics" -- the science of making sound waves visible -- in a spot that creates beautiful art from the noise of a car exhaust.
Agency Spark 44, director Steve Downer of Social Films and FX specialist Machine Shop worked on the project, filming Jaguar's F-type SVR at the Jaguar Land Rover semi-anechoic chamber at its Gaydon, U.K. facility. A bespoke algorithm was built to interpret the exhaust note of the car and transform it into frequencies to transform poppy seeds into kaleidoscopic visuals. The multiple pattern images formed and changed according to the changes in exhaust sound.
See the agency's behind-the-scenes film to find out more about how it was done.