Artful ads for Triumph sports bras cleverly depict the product through women in movement

Here’s a delightful campaign for apparel maker Triumph’s new Triaction Sports Bras, with a visual solution that artfully communicates the product benefit without a word of copy necessary. Herezie in Paris, Ad Age’s International Small Agency of Year this year, crafted the ads, which use chronophotography—a technique that involves capturing images of a moving subject at regular intervals and superimposing them on the same image—to achieve their effect of movement forming the shape of a Triumph bra. The only copy is the brand and product name. There are three executions, featuring women practicing karate, dance and rhythmic gymnastics. “The melody of colors, patterns and textures come together to show the support and mobility the sports bras provide, a visually innovative approach to depicting the brand’s line and what it offers,” a rep for the agency told Ad Age.

Artful ads for Triumph sports bras cleverly depict the product through women in movement

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