Iconoclast's Matthew Frost is fast shaping up as the director fashion brands turn to when they want a different slant on celebrities; work featuring his trademark biting humor has included shorts for Vogue featuring Jessica Chastain and Kate Winslet, and "Fashion Film," with Lizzy Caplan, for Viva Vena.
In "Aspirational," a short film for fashion magazine Vs., Frost takes aim at selfie culture with the help of Kirsten Dunst. Shot in L.A., the film shows Dunst being approached by two girls in a car who recognize her. While she's friendly, it turns out they're only interested in her for the narcissistic purpose of taking selfies (and looking good on camera with a celebrity) and being tagged by Dunst on social media. Dunst's bemused expressions are fabulous, as is the script and the acting all around.