An Audi R8 is like the Pied Piper of cars in global launch spot

Ad by BBH is set to The Carpenters' 'Close to You'

Published On
Mar 11, 2019

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In Audi's global spot for the new R8, other drivers will do anything just to be close to the car.

Set to The Carpenters' classic track "Close to You," covered by 20-year-old YouTube artist Reneé Dominique, the film by BBH London shows the R8 causing chaos as different vehicles--including a taxi, a garbage truck, vacationing family and donut delivery car--try to get a closer look at it. It even disrupts a wedding, with the bridal party leaping into the celebration vehicle to follow the R8. Kind of like the "Lynx effect" campaign, but with a car, the spot was directed by Sam Brown at Rogue. 

The campaign includes a 60-second spot, cutdowns and versions for use on Instagram stories, YouTube and Facebook.

Thibault Michal and David Lasar, associate creative directors at BBH London, comment in a statement: “As always with Audi, we had to find a simple universal truth: nobody likes being overtaken on the road. Unless it’s by the beautiful new R8. Which is a pleasure to follow."


Mar 11, 2019
Client :
Agency :
London Chief Creative Officer :
Ian Heartfield
Creative Director :
Matt Moreland
Creative Director :
Chris Clarke
Associate Creative Director :
David Lasar
Associate Creative Director :
Thibault Michal
Strategy Director :
Damien Le Castrec
Managing Partner :
Will Lion
Business Lead :
Will Nicholls
Account Manager :
Alexandra Hearth
Account Director :
Jamie Bolton
Producer :
Masha Manojlovic
Production Company :
Director :
Sam Brown
Producer :
James Howland
Director of Photography :
Alex Barber
Post Production :
The Mill
Editor :
Paul Hardcastle
Editing House :
Sound :
Joe Wilkinson
Sound :
String & Tins

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