A haunted house doesn't scare Audi lovers in brand's new ad
New spots from Venables Bell & Partners show just how far the car's fans will go
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How far would you go for an Audi? Some would be willing to endure Amityville-like terror, says a new campaign for the auto brand from Venables Bell and Partner.
One spot in the push, “Previous Owner,” depicts a house-hunting couple checking out a well-appointed home. “The previous owners left in a hurry so the house comes with everything you see,” the realtor tells them.
It’s an enticing offer, only it means they’ll have to live with mysteriously moving furniture and a creepy crying painting. But in the end, the Audi RS Q8 in the garage eclipses the horror.
Another ad, “Joyride,” takes a different approach, showing the pleasure to be had in an Audi. The spot features a pair of parking valets drooling over an RS7 that pulls into the lot, seemingly hinting that a Ferris Bueller-like spree is in the offing. Ultimately, however, they don’t need to go far for a joyride.
Actress Nkeki Obi-Melekwe provides the V.O. for the ads and will be the ongoing voice for of Audi's marketing efforts in the U.S. Both spots were directed by Pulse Films’ Sam Pilling.
Credits
- Date
- May 14, 2021
- Client :
- Audi
- Agency :
- Venables Bell & Partners
Need a credit fix? Contact the Creativity Editors
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