Ignore the cats puking rainbows as Audible gets your new year off to a mindful start

Spot from Fold7 emphasizes the calming power of audiobooks

Published On
Jan 03, 2020

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Amazon-owned Audible is kicking off the new year with a reminder about the calming power of audiobooks contrasted with the overwhelming amount of content in our digital lives.

In a U.K. campaign, we see a woman looking at her phone while waiting for a train. The apps literally jump off the screen in front of her, as she's bombarded with content including games, news, celebrities, a host of potential dates, a cat puking a rainbow, hashtags about food and more. Eventually she's had enough, as she plugs in her headphones and opens the Audible app to hear the calming voice of actor David Tennant narrating an audiobook. The ad concludes with the line “The difference is Audible."

"Our latest campaign continues to remind people that there’s a more enriching alternative to mindless applications, and that their time could be better spent with Audible," said Audible Director of Brand Marketing Matthew Parker, in a statement.

The spot was created via Fold7 and directed by Simon Willows via Agile Films.

Credits

Date
Jan 03, 2020
Client:
Audible
Agency:
Fold7
Chief Creative Officer:
Ryan Newey
Creative:
David O’Brien
Creative:
Chris Bennett
Head of Production:
Michelle Hickey
Business Director:
Sarah Kay
Account Director:
Miles Woodford
Strategist:
Marie Conley
Production Company:
Agile Films
Director:
Simon Willows
Producer:
Tom Ford
Director of Photography:
James Blann
Editor:
Mark Aarons
Post Production:
Agile Studios
Audio Post Production:
Phil Bolland
Audio Post Production:
Factory

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