Babbel's adorable alien learns to tell a joke in latest spot for the language app

He also learns English on the cross-trainer in return of campaign W&K

Published On
Jan 15, 2019

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Language app Babbel introduced us to an adorable alien in a spot last year, and now, he's back in another humorous commercial for the brand by Wieden & Kennedy London.

Once again showing how hard it is to be an "alien" when you can't speak the language, the new spot also additionally focuses on how easy is it to learn a new language using Babbel: we see the alien, who's now apparently called "Alexi," doing his 15 minute a day lessons on the cross-trainer and relaxing in a bubble bath. So he goes from dinner-party embarrassment to telling a joke about a pineapple at a dinner party and getting everyone to laugh. 

"People often doubt that they’re unable to regularly find the time to learn languages and are afraid of the supposedly mountainous task," says Sylvain Lierre, brand director at Babbel. "With the new ad campaign, Alexi demonstrates that you only need 15 minutes to complete a lesson, whether on the move or at home, making the process easy to fit into everyday life."

Jake Dypka from Independent directed this spot, following David Shane's debut for the brand last year that recently helped earn him a DGA nomination.


Jan 15, 2019
Client :
Agency :
Wieden + Kennedy London
Creative :
Jake Attree
Creative :
Matt Callaby
Creative Director :
Hollie Walker
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Account Director :
Alex Fitch
Account Manager :
Sam Hunton
TV Producer :
Samara Zagnoiev
Production Company :
Independent Films
Director :
Jake Dypka
Executive Producer :
Verity White
Producer :
Giles Skillicorn
Director of Photography :
Patrick Meller
Editorial Company :
Editor :
Max Windows
Post House :
Time Based Arts
Music Composer :
Joseph Alexander
Mix Company :

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