Babbel's adorable alien learns to tell a joke in latest spot for the language app
He also learns English on the cross-trainer in return of campaign W&K
Editor's Pick
Language app Babbel introduced us to an adorable alien in a spot last year, and now, he's back in another humorous commercial for the brand by Wieden & Kennedy London.
Once again showing how hard it is to be an "alien" when you can't speak the language, the new spot also additionally focuses on how easy is it to learn a new language using Babbel: we see the alien, who's now apparently called "Alexi," doing his 15 minute a day lessons on the cross-trainer and relaxing in a bubble bath. So he goes from dinner-party embarrassment to telling a joke about a pineapple at a dinner party and getting everyone to laugh.
"People often doubt that they’re unable to regularly find the time to learn languages and are afraid of the supposedly mountainous task," says Sylvain Lierre, brand director at Babbel. "With the new ad campaign, Alexi demonstrates that you only need 15 minutes to complete a lesson, whether on the move or at home, making the process easy to fit into everyday life."
Jake Dypka from Independent directed this spot, following David Shane's debut for the brand last year that recently helped earn him a DGA nomination.
Credits
- Date
- Jan 15, 2019
- Client :
- Babbel
- Agency :
- Wieden + Kennedy London
- Creative :
- Jake Attree
- Creative :
- Matt Callaby
- Creative Director :
- Hollie Walker
- Executive Creative Director :
- Tony Davidson
- Executive Creative Director :
- Iain Tait
- Account Director :
- Alex Fitch
- Account Manager :
- Sam Hunton
- TV Producer :
- Samara Zagnoiev
- Production Company :
- Independent Films
- Director :
- Jake Dypka
- Executive Producer :
- Verity White
- Producer :
- Giles Skillicorn
- Director of Photography :
- Patrick Meller
- Editorial Company :
- Speade
- Editor :
- Max Windows
- Post House :
- Time Based Arts
- Music Composer :
- Joseph Alexander
- Mix Company :
- Wave
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