The extreme mess that babies make enjoying their first Thanksgiving meals provides ultimate fodder for Huggies. The brand uses the milestone moment as a backdrop to promote its wipes, displaying scene upon progressively sloppy scene, set to Edvard Grieg's classic tune, "In the Hall of the Mountain King."

The ad also promotes the hashtag #babiesfirstfeast, and Huggies is encouraging families to share their own messy moments tomorrow on social media.

The spot, airing on Huggies' YouTube page, was created out of Ogilvy & Mather.