Babies' Sloppy First Thanksgivings Makes for a Very Cute Huggies Spot

Ogilvy & Mather Creates a Sweet Mess

Published On
Nov 25, 2015

Editor's Pick

The extreme mess that babies make enjoying their first Thanksgiving meals provides ultimate fodder for Huggies. The brand uses the milestone moment as a backdrop to promote its wipes, displaying scene upon progressively sloppy scene, set to Edvard Grieg's classic tune, "In the Hall of the Mountain King."

The ad also promotes the hashtag #babiesfirstfeast, and Huggies is encouraging families to share their own messy moments tomorrow on social media.

The spot, airing on Huggies' YouTube page, was created out of Ogilvy & Mather.

Credits

Date
Nov 25, 2015
Brand:
Huggies
Client:
Huggies
Agency:
Ogilvy & Mather-Chicago
Chief Creative Officer:
Joe Sciarrotta
Group Creative Director:
Dave Metcalf
Group Creative Director:
Chris Turner
Associate Creative Director, Art Director:
Pat Seidel
Associate Creative Director/Writer:
Chris Rose
Assistant Editor:
Lauren Timm
AAE:
Megan Alston
Editor:
Michael Lippert
Post Producer:
Cutters

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Project Type