Babies' Sloppy First Thanksgivings Makes for a Very Cute Huggies Spot
Ogilvy & Mather Creates a Sweet Mess
By
Ann-Christine Diaz
Published On
Nov 25, 2015
Editor's Pick
The extreme mess that babies make enjoying their first Thanksgiving meals provides ultimate fodder for Huggies. The brand uses the milestone moment as a backdrop to promote its wipes, displaying scene upon progressively sloppy scene, set to Edvard Grieg's classic tune, "In the Hall of the Mountain King."
The ad also promotes the hashtag #babiesfirstfeast, and Huggies is encouraging families to share their own messy moments tomorrow on social media.
The spot, airing on Huggies' YouTube page, was created out of Ogilvy & Mather.
Credits
- Date
- Nov 25, 2015
- Brand:
- Huggies
- Client:
- Huggies
- Agency:
- Ogilvy & Mather-Chicago
- Chief Creative Officer:
- Joe Sciarrotta
- Group Creative Director:
- Dave Metcalf
- Group Creative Director:
- Chris Turner
- Associate Creative Director, Art Director:
- Pat Seidel
- Associate Creative Director/Writer:
- Chris Rose
- Assistant Editor:
- Lauren Timm
- AAE:
- Megan Alston
- Editor:
- Michael Lippert
- Post Producer:
- Cutters
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Project Type
