Black Lives Matter has launched BackingBlackBusiness.com, a web tool allowing people to easily discover black-owned small businesses throughout the United States.
The site was created in partnership with JWT New York, which has been appointed by Black Lives Matter as its first agency partner to strategically plan its 2017 communications and events. Currently in beta with over 300 businesess, the Google map-based tool gives people the opportunity to use their dollars to support local black-owned businesses in order to have a national impact. The site aims to become the biggest and most easily accessible black businesses database in the country.
Brent Choi, chief creative officer, J. Walter Thompson New York, said in a statement: "Our hope is to reduce the racial disparity that exists in economic well-being through the promotion of Black business ownership."